In-Depth Strategy Session: A Practical Guide for Aligning Your Organization’s Goals with Your Social Media Strategy – While Managing Risk!
Monday, January 30, 2011 1:30 p.m. - 5:00 p.m.
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Workshop Leader: Randall Craig Social Media Strategy Leader GreenCentre Canada Pinetree Advisors |
As the author of a number of books and as a pioneer in this area since 1994, Randall Craig will draw on his direct experience servicing clients in government, professional service firms, publishing/media, education, and not-forprofits to provide you with proven strategies for gold-standard social media practices. Take this unique opportunity to explore your issues with a true leader in this field.
- Work through several tested and immediately implementable models to structure your social media engagement strategy
- Making the argument for engagement: working with Communications and IT - not against them
- Turn “lurkers” into engaged advocates using the principles of social CRM
- Measuring ROI beyond “likes” and followers – tools for justifying your social media investment to your management
- Effectively using social media to engage each stakeholder group - while respecting the restrictions of a government or highly regulated setting
BONUS “Hot Seat” Session! Volunteers have the opportunity to put Randall on the spot: Describe your current (or potential) Social Media plans, and he will provide immediate feedback and suggestions!
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Industry News
Social media drove major news stories in 2011December 16, 2011 | Vancouver Courier |
No plan to screen social media content, says govtDecember 15, 2011 | Hindustan Times |
Your Winningy Strategy For 2012December 14, 2011 | Radio Ink Magazine |
