Day 1: Tuesday January 31 2012

9:00 Registration Opens and Coffee Served

9:30 Opening Remarks from the Co-Chairs

9:45 From Passive Viewing of Social Media to Proactive Engagement with Your Stakeholders – How the Ontario Ministry of Labour Moved to Engage with the Public on Facebook

10:45 Networking Refreshment Break

11:00 Social Media Disaster Zone: Identifying the Risks… and Avoiding Them

12:00 Networking Luncheon

1:30 Effective Enterprise-Wide Social Media Training of Employees and Managers

2:30 Networking Refreshment Break

2:45 Emerging Trends and Innovation in Social Networking

3:45 Effective Direct Interaction with Citizens and the Media and Using Social Media as a Crisis Communications Tool

4:45 Closing Remarks from the Co-Chairs

DAY 2: Wednesday, February 1, 2012

9:00 Coffee Served

9:30 Opening Remarks from the Co-Chairs

9:45 Successfully Using Social Media as an Internal Communications Tool

10:45 Networking Refreshment Break

11:00 Aligning Social Media Efforts with Targeted Goals – A Detailed Look at the Success of Edmontonstories.ca

12:00 Networking Luncheon

1:30 Award Winning Social Media Strategies Employed by the City of Regina

2:30 Networking and Refreshment Break

2:45 Top Strategies for Gaining Buy In via Social Media

3:45 Roundtable Think Tank: Future Directions and Issues Concerning the Use of Social Media in a Public and/or Highly Regulated Setting

4:45 Closing Remarks from the Co-Chair

Monday, January 30, 2011 1:30 p.m. - 5:00 p.m.
In-Depth Strategy Session: A Practical Guide for Aligning Your Organization’s Goals with Your Social Media Strategy – While Managing Risk!